Services
Launching a new medicine is a privilege and one of the most rewarding things anyone can do. Launches require a truly integrated multidisciplinary approach; alignment of Medical, Access and Marketing teams is essential.
The multidisciplinary MASS Launch Team have experience of over 55 product launches, half of these launches in rare diseases. This experience has enabled us to develop a unique suite of product launch services:
Product Launch
Launch readiness framework, bringing marketing, access and medical launch plans together under a single framework specially developed for rare diseases
Cross functional launch strategy development
Country strategy pull down and alignment
Launch readiness process